Twitter and Optimize The Social Bond

Facebook is the reigning star of the virtual World and rules the social media scene, but twitter, the second cousin is catching up with a social ad spend of 39 percent.

Tweeting allows one to update themselves at a speed of a rumor. Armed with business-friendly features, this social medium equipped with brand pages has allowed businesses to take off beyond the borders of the personal profile, showcasing their sponsored posts at the top of the search results. Twitter pages can outsmart the face book with smart text and nicer tags. It is viral and offers the freedom in terms of customization and provides advertisers of the brands with a great deal of power by allowing them to control the look and feel of their page. This in turn has complimented the business and has established their brand’s identity.

Twitter with a word limit of 140 word count caters to a more matured crowd than the youthful pack, which swarms the face book arena. This social media is widely used by our Indian politicians to garner the highest voter impact during their election campaigns, for it generates the maximum buzz in matters of a heart beat. In fact the stupendous rise of Mr. Barrack Obama in the US race for President-ship can be contributed to the use of face book and twitter. Bollywood too is hooked on twittering and considers it the coolest way to connect themselves @ the speed of light with their overzealous fans. They get regular and minute by minute updates of their favorite star without a sweat.

With the twittering updates, the follower not only stands to be updated on current information of their loved STAR, but can also be on track with the recent trends and fads followed by the other glitterati. They in turn can also stand to garner sympathy waves when in a dilemma, which is seen in the case of Yuvraj Singh, the Indian cricket star, who twittered his well-being after the recent chemotherapy.

So, tweet and get twitted back for it’s a bite-sized social habit, which is hard to ignore with a huge fan following ratio.