“Time is money”, but if consumers face a time crunch to shop than businesses that rely on them lose out on precious business profit margins. The Digital Marketing with the Internet boom came into existence just to en-cash on this very niche margin.
Internet friendly consumers are now pampered for choice and exposed to a range of products, which are all just a click of a button away - where buyers meet sellers in a virtual market space. Marketers, media agencies, ad networks, media tools providers and publishers have studied the emerging marketing trends and have seen the huge potential of brand building through web marketing. A potential enterprise can have a larger presence in this market space with the right banner advertising, search engine optimization (SEO), pay per click, email, RSS, voice broadcast, fax broadcast, blogging, pod-casting, video streams, wireless text messaging, and instant messaging.
Digital marketing also empowers a user to have unfettered communication with his contacts about the brand, enables them to interact with the brand’s promoter and allows the marketer to promote the brand in a contextually relevant publishing environment. Interactive widgets and gadget ads with integration to a user’s social networks are being pointed out as a tool that holds promise.
In India, print and TV ad spends are 40 times higher than digital marketing but the scope for reaching a consumer using digital media have produced maximum search for products such as mobile phones and laptops. And, some of the successful brands, which have optimized their sales margin, are Puma, Pizza Hut and Pepsi.
Now, consumers don’t need to take out extra time to shop for a product, they just need to log on and buy it online.
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