“It takes years to build a name and a reputation, and just 5minutes to ruin it” as stated by Warren Buffett, the famous American business magnate. Now take this same perspective on building a brand and you will understand the depth and importance of ORM - Online Reputation Management.
Online Reputation Management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, and, maintaining a positive reputation online, which is critical to a brand’s success. This management takes away negative mentions, lowers the negative search engine results and mitigates search engine result pages. It also helps the brand plan and identify its growth strategy, monitors its buzz and defines its tone, and engages brand promotion, suppressing any unforeseen negative endorsement in the bargain.
People talk about the brands, products, services, and executives on the Social Media platform via– Blogs, forums, twitter, NEWS, and social networks. Out of the enormous mountain of buzz, a social media agency can assist a brand and discover its true potential, and identify its influencers that really matter to them.
Key tools for ORM:
- Meta search engines / samepoint.com, helps one to check whether they are popular online or not.
- Technorati / Google blog search manage ones online reputation.
- Forum search engines - bigboards or Google Groups.
- Micro-blogging search engines such as search.twitter.com scans the most popular micro-blogging engine Twitter.com, and this way one can recap on someone’s tweets
- Social network aggregators such as Yahoo’s Mybloglog social website, enables one to link their blog to others and make friends with other bloggers and promote their brands’ articles.
- People-centric search engine like 123people.com will mix all the sources of information from the Internet – including multimedia files – which are related to your brand and merge them into a mash-up.
