Top 5 trend for HTML 5 for 2013

HTML 5 is one of the latest advancement in the mobile website designing field and it is especially popular amongst mobile website developers. Owing to its high-end features and functionalities, the technology has also gained immense popularity among top brands all over the world.

HTML5

Research suggests that nearly one billion HTML 5 enabled mobile phones will be sold over the next couple of years. As more and more mobile website developers are leaning towards HTML 5, it has given rise to new trends, which are discussed below:

Gaming applications
With the advent of the HTML 5, gaming applications are gaining popularity even amongst busy people. The new, smart features of HTML 5 have given a huge boost to the gaming industry. This coding technology allows the website developers to create advanced and interactive applications that make the users get hooked to the mobile games. In addition, this new technology allows the web developers to integrate graphical and multi-media elements into the website in a seamless manner without using any additional plug-ins. As HTML 5 is gaining popularity, this is definitely going to be the future trend.

Collaborative Info graphics
Representing data with the help of visual makes it possible for the brands to convey their message to their audience in a simple and attractive way. Also, the visuals allow the audience to decipher the message better than by reading plain text. Collaborative info graphics are intended to allow the website visitors to interact with the data in a better way and it is projected to be the future trend of HTML 5. By using HTML 5, web developers can develop various visually appealing and interactive info graphics elements that enhance the users’ experience.

Dynamic layouts
The contemporary web designers prefer having single page layout design since it is very effective from the point of view of attracting the visitors’ attention. By using the animation features of HTML 5 technologies, web designers can create a dynamic single webpage layout. This trend is fast gaining popularity because of the increased use of the touch screen mobile devices.

Responsive web designs
HTML 5 has drastically changed the way technological developments are managed over different platforms. Additionally, it has made the responsive web design more significant, which makes the websites look good irrespective of the screen resolution of the different devices. This implies that the web design would look good and it the content on it would be easy to read irrespective of the kind of device the user is using to browse through the size. The website would look the same on desktop, laptop, tablet computer and mobile phone.

Responsive Web Design – Hottest Trend of 2013

Today, in the mobile world, smart mobile devices are in rage and it has taken the web designing world by storm. Today, almost every person stays connected to the internet through his/her smart phones or tablet computer. The use of these devices is increasing every day. In such circumstances, it has become pivotal for the businesses to provide best mobile experience to the users, irrespective of type of the type of device they are using.

Responsive Web Design

The business has graciously embraced this change as it makes the website appear the same, irrespective of the screen size. The responsive design is implemented purposely so that the website can be accessible to all users.

The hottest responsive web design trends for 2013 are discussed below:

Wider Reach
As a business owner, you would surely want to your brand to be visible to a large group of audience and a responsive website design exactly serves this purpose. A responsive website design comes as a cost effective solution to promote the brand as it makes the website accessible across all the population strata. This in turn enables brands to get wide exposure.

Makes the Work Easier
Websites that have a responsive design seamlessly adapts to all screen sizes. As a business owner this would help you save a significant cost incurred on creating a separate mobile website; a single website with responsive website would do the purpose. The businesses can have only one website, a single URL and a single set of codes, which makes it easier for the business to maintain the website.

Better Browsing Experience
Today, with the growing popularity of the smart mobile devices more and more people are browsing websites on the move. The responsive website design enables the visitors to navigate through the site smoothly and easily. Thus, it increases the satisfaction levels of the website browsers. If you are an e-Commerce business, you would benefit with responsive design in a better way as it would allow your customers to view all the products clearly even on the mobile phone screens.

Comprehensive Labeling
This is another crucial element of the responsive web design. Usually, the search engines crawlers get confused while listing the mobile website as the content on the webpage also gets compressed. This happens because the mobile websites do not have a proper labeling system. But since the responsive website design is equipped with these features, it has gained wide acceptability from both the users as well as the designers.

Good for Search Engine Optimization
This is one of the major benefits of responsive website design that has attracted the interest of the small and medium sized enterprise owners. It improves the ranking of the website in all the major search engines including Google. The website is optimized for mobile users and thereby generate maximum amount of leads.

With such amazing benefits, responsive website design is here to say and it is going to be the trend of the future. Businesses are fast catching up to use this tool to increase their sales opportunities and take the success of their organization to newer heights

Building a Brand through Online Reputation Management

“It takes years to build a name and a reputation, and just 5minutes to ruin it” as stated by Warren Buffett, the famous American business magnate. Now take this same perspective on building a brand and you will understand the depth and importance of ORM - Online Reputation Management.

 
Online Reputation Management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, and, maintaining a positive reputation online, which is critical to a brand’s success. This management takes away negative mentions, lowers the negative search engine results and mitigates search engine result pages. It also helps the brand plan and identify its growth strategy, monitors its buzz and defines its tone, and engages brand promotion, suppressing any unforeseen negative endorsement in the bargain.

People talk about the brands, products, services, and executives on the Social Media platform via– Blogs, forums, twitter, NEWS, and social networks. Out of the enormous mountain of buzz, a social media agency can assist a brand and discover its true potential, and identify its influencers that really matter to them.
Key tools for ORM:

• Meta search engines / samepoint.com, helps one to check whether they are popular online or not.
• Technorati / Google blog search manage ones online reputation.
• Forum search engines - bigboards or Google Groups.
• Micro-blogging search engines such as search.twitter.com scans the most popular micro-blogging engine Twitter.com, and this way one can recap on someone’s tweets
• Social network aggregators such as Yahoo’s Mybloglog social website, enables one to link their blog to others and make friends with other bloggers and promote their brands’ articles.
• People-centric search engine like 123people.com will mix all the sources of information from the Internet – including multimedia files – which are related to your brand and merge them into a mash-up.

Now, with the assistance of Online Reputation Management, you as a brand manager can garner more business with the right reputation tool on board.

Write a Brand New Story with Timeline

A timely amendment for a positive and wider outlook in any business context is a welcome breather. Face book’s Timeline with its new brand page features is a new marketing bonus for marketers, who can effectively interact with their consumers with visually stunning presentation and enhance the brand positioning.

Facebook Brand Page's Timeline Elements

The new features of the brand page will be a success only if the content is engaging and appealing. Here, it will allow the page content to find its way into News Feeds and onto peoples’ Timelines, which will assist the brand to narrate its own story through a dynamic, visual presentation. The pages will be friendly in nature and will help in increasing engagement with the consumers. There is also the element of pinned posts that can be utilized so that consumers get an opportunity to browse through the brand’s key message. The new timeline includes a cover photo at the top of the Page, which represents the corporate journey of the brand, which showcases its product launches and store openings. The new format offer strong consumer interaction with its new direct message feature – where in brands will be able to directly send and receive private messages from the consumers.

In the new timeline, brands won't be able to set a default landing Page and the tabs or apps that marketers now host will appear as boxes on their Page Timeline chronology. But, with the effective use of multimedia, the new feature has the potential to develop in style and design, and will be thought-provoking than the old Page format. And with an impressive logo and uploads of interesting photos and videos, the page will strike the right engagement in the News Feeds. It’s also the right time to update one’s business information and make sure the brands data location is up to date with the MAP feature. The level of engagement will also be maintained with the old applications such as the sweepstakes, contests and landing tabs, which will all be in some new form.

7 key things to know about timeline for pages:

1. Default Landing Tabs are out,
2. Photos, Likes, and Apps Are at the Top of the Page,
3. Pin Your Favorite Post to the Top
4. Advanced Administrator Panel
5. Message Fans Directly
6. Cover Photo
7. Change Your Fan Page Name

Admin Panel at New Timeline

So, marketers set in for a change, for if applied correctly, this  Facebook's new Timeline format for brand pages can generate higher consumer interaction and a success story for the brand.

Take a look at one of the Brand Page...

Facebook Timeline - A Time Machine

A philosopher had once said “The art of progress is to preserve order amid change and to preserve change amid order”; and this holds true with the new Facebook Timeline feature, which has given heart-burns to some users and a whole new cool perspective to others, and a chance for the imagination to go wild through images.

Facebook on the basis of user feedback and suggestions have come out with this new interface of a Timeline - a virtual resume of the user, which can easily be accessed in one single page. It includes loads of information and innovative features, namely the Cover- where one can be introduced though graphic other than profile photos. This large customized photo of the follower is carried on top of the timeline and speaks volumes on his/her creative thoughts, which can go all wild and funny…and can describe a personality in the superlative form. The new interface also includes some of the top photos and stories of the follower that can be highlighted or hidden, or added as per one’s disposition. The user also gets to control the viewership of his/her page and can select the people they want their posts to be viewed. There are also the Review Tag to review ones posts and photos, and the Rewind Button, which takes the user back in time and a freedom to delete pointless posts. The Apps with its information update feature is cool, updating activities automatically. The Activity Log and Info Boxes show information about the user that seldom changes.

So, explore your imagination virtually with the Facebook Timeline and don’t think this technological change as a work of a pathological criminal. Simply visit Facebook Timeline and try and experience its nuances. You never know you are sure to see a new identity of yourself.

Have a look at some creative Facebook Cover Photos for Profiles and Pages...

 

Image SEO a Part-n-Parcel of Social Media

“An image is worth a thousand thoughts…” and in social media, an illustration enhances and compliments the written content, and generates maximum readership and clicks for the brand.

A good image in the blog posts, articles and news releases do signal that an attempt is being made to enhance the content, even though search engines can’t read visual material. But, adding Meta data or tags that Google can read, optimizes the tags for search, and goes a long way to improve the Image Search Optimization.

 It has been studied that news items in Google News get searched and seen first if it is represented with an image. Likewise, a recent research revealed that 79% of media reporters believed that a good image with a news release increased its chances of being read. Blogs also get ranked best if it is complimented with a good visual element. 

A social media executive should make it mandatory to present their brand postings or blogs with original images that are creatively fresh and visually impactful. People love pictures - primarily because humans love things that provide a visual stimulation.  One can use Flickr images and indulge the mind of the audiences with interesting images that is sure to boost the social media impact for a said brand. 

To maximize image search optimization, a media executive can add the URL to that image in the description field and also tag the image, allowing the viewer to check out the blog posts and also generate maximum clicks as well. 

Importance of image in a Social Media platform:

• It can convey the brand’s message clearly.
• It can create brand’s business credibility.
• An association between the said product/service and the client can also be established.
• Lastly, it can stimulate the buyer for a purchase or response.

Images are an effective part of a Social Media Optimization Plan and are best complimented with meaningful words that communicate and create that quintessential IDEA.

Twitter and Optimize The Social Bond

Facebook is the reigning star of the virtual World and rules the social media scene, but twitter, the second cousin is catching up with a social ad spend of 39 percent.

Tweeting allows one to update themselves at a speed of a rumor. Armed with business-friendly features, this social medium equipped with brand pages has allowed businesses to take off beyond the borders of the personal profile, showcasing their sponsored posts at the top of the search results. Twitter pages can outsmart the face book with smart text and nicer tags. It is viral and offers the freedom in terms of customization and provides advertisers of the brands with a great deal of power by allowing them to control the look and feel of their page. This in turn has complimented the business and has established their brand’s identity.

Twitter with a word limit of 140 word count caters to a more matured crowd than the youthful pack, which swarms the face book arena. This social media is widely used by our Indian politicians to garner the highest voter impact during their election campaigns, for it generates the maximum buzz in matters of a heart beat. In fact the stupendous rise of Mr. Barrack Obama in the US race for President-ship can be contributed to the use of face book and twitter. Bollywood too is hooked on twittering and considers it the coolest way to connect themselves @ the speed of light with their overzealous fans. They get regular and minute by minute updates of their favorite star without a sweat.

With the twittering updates, the follower not only stands to be updated on current information of their loved STAR, but can also be on track with the recent trends and fads followed by the other glitterati. They in turn can also stand to garner sympathy waves when in a dilemma, which is seen in the case of Yuvraj Singh, the Indian cricket star, who twittered his well-being after the recent chemotherapy.

So, tweet and get twitted back for it’s a bite-sized social habit, which is hard to ignore with a huge fan following ratio.