Write a Brand New Story with Timeline

A timely amendment for a positive and wider outlook in any business context is a welcome breather. Face book’s Timeline with its new brand page features is a new marketing bonus for marketers, who can effectively interact with their consumers with visually stunning presentation and enhance the brand positioning.

Facebook Brand Page's Timeline Elements

The new features of the brand page will be a success only if the content is engaging and appealing. Here, it will allow the page content to find its way into News Feeds and onto peoples’ Timelines, which will assist the brand to narrate its own story through a dynamic, visual presentation. The pages will be friendly in nature and will help in increasing engagement with the consumers. There is also the element of pinned posts that can be utilized so that consumers get an opportunity to browse through the brand’s key message. The new timeline includes a cover photo at the top of the Page, which represents the corporate journey of the brand, which showcases its product launches and store openings. The new format offer strong consumer interaction with its new direct message feature – where in brands will be able to directly send and receive private messages from the consumers.

In the new timeline, brands won't be able to set a default landing Page and the tabs or apps that marketers now host will appear as boxes on their Page Timeline chronology. But, with the effective use of multimedia, the new feature has the potential to develop in style and design, and will be thought-provoking than the old Page format. And with an impressive logo and uploads of interesting photos and videos, the page will strike the right engagement in the News Feeds. It’s also the right time to update one’s business information and make sure the brands data location is up to date with the MAP feature. The level of engagement will also be maintained with the old applications such as the sweepstakes, contests and landing tabs, which will all be in some new form.

7 key things to know about timeline for pages:

1. Default Landing Tabs are out,
2. Photos, Likes, and Apps Are at the Top of the Page,
3. Pin Your Favorite Post to the Top
4. Advanced Administrator Panel
5. Message Fans Directly
6. Cover Photo
7. Change Your Fan Page Name

Admin Panel at New Timeline

So, marketers set in for a change, for if applied correctly, this  Facebook's new Timeline format for brand pages can generate higher consumer interaction and a success story for the brand.

Take a look at one of the Brand Page...