Building a Brand through Online Reputation Management

“It takes years to build a name and a reputation, and just 5minutes to ruin it” as stated by Warren Buffett, the famous American business magnate. Now take this same perspective on building a brand and you will understand the depth and importance of ORM - Online Reputation Management.

 
Online Reputation Management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, and, maintaining a positive reputation online, which is critical to a brand’s success. This management takes away negative mentions, lowers the negative search engine results and mitigates search engine result pages. It also helps the brand plan and identify its growth strategy, monitors its buzz and defines its tone, and engages brand promotion, suppressing any unforeseen negative endorsement in the bargain.

People talk about the brands, products, services, and executives on the Social Media platform via– Blogs, forums, twitter, NEWS, and social networks. Out of the enormous mountain of buzz, a social media agency can assist a brand and discover its true potential, and identify its influencers that really matter to them.
Key tools for ORM:

• Meta search engines / samepoint.com, helps one to check whether they are popular online or not.
• Technorati / Google blog search manage ones online reputation.
• Forum search engines - bigboards or Google Groups.
• Micro-blogging search engines such as search.twitter.com scans the most popular micro-blogging engine Twitter.com, and this way one can recap on someone’s tweets
• Social network aggregators such as Yahoo’s Mybloglog social website, enables one to link their blog to others and make friends with other bloggers and promote their brands’ articles.
• People-centric search engine like 123people.com will mix all the sources of information from the Internet – including multimedia files – which are related to your brand and merge them into a mash-up.

Now, with the assistance of Online Reputation Management, you as a brand manager can garner more business with the right reputation tool on board.

Write a Brand New Story with Timeline

A timely amendment for a positive and wider outlook in any business context is a welcome breather. Face book’s Timeline with its new brand page features is a new marketing bonus for marketers, who can effectively interact with their consumers with visually stunning presentation and enhance the brand positioning.

Facebook Brand Page's Timeline Elements

The new features of the brand page will be a success only if the content is engaging and appealing. Here, it will allow the page content to find its way into News Feeds and onto peoples’ Timelines, which will assist the brand to narrate its own story through a dynamic, visual presentation. The pages will be friendly in nature and will help in increasing engagement with the consumers. There is also the element of pinned posts that can be utilized so that consumers get an opportunity to browse through the brand’s key message. The new timeline includes a cover photo at the top of the Page, which represents the corporate journey of the brand, which showcases its product launches and store openings. The new format offer strong consumer interaction with its new direct message feature – where in brands will be able to directly send and receive private messages from the consumers.

In the new timeline, brands won't be able to set a default landing Page and the tabs or apps that marketers now host will appear as boxes on their Page Timeline chronology. But, with the effective use of multimedia, the new feature has the potential to develop in style and design, and will be thought-provoking than the old Page format. And with an impressive logo and uploads of interesting photos and videos, the page will strike the right engagement in the News Feeds. It’s also the right time to update one’s business information and make sure the brands data location is up to date with the MAP feature. The level of engagement will also be maintained with the old applications such as the sweepstakes, contests and landing tabs, which will all be in some new form.

7 key things to know about timeline for pages:

1. Default Landing Tabs are out,
2. Photos, Likes, and Apps Are at the Top of the Page,
3. Pin Your Favorite Post to the Top
4. Advanced Administrator Panel
5. Message Fans Directly
6. Cover Photo
7. Change Your Fan Page Name

Admin Panel at New Timeline

So, marketers set in for a change, for if applied correctly, this  Facebook's new Timeline format for brand pages can generate higher consumer interaction and a success story for the brand.

Take a look at one of the Brand Page...

Facebook Timeline - A Time Machine

A philosopher had once said “The art of progress is to preserve order amid change and to preserve change amid order”; and this holds true with the new Facebook Timeline feature, which has given heart-burns to some users and a whole new cool perspective to others, and a chance for the imagination to go wild through images.

Facebook on the basis of user feedback and suggestions have come out with this new interface of a Timeline - a virtual resume of the user, which can easily be accessed in one single page. It includes loads of information and innovative features, namely the Cover- where one can be introduced though graphic other than profile photos. This large customized photo of the follower is carried on top of the timeline and speaks volumes on his/her creative thoughts, which can go all wild and funny…and can describe a personality in the superlative form. The new interface also includes some of the top photos and stories of the follower that can be highlighted or hidden, or added as per one’s disposition. The user also gets to control the viewership of his/her page and can select the people they want their posts to be viewed. There are also the Review Tag to review ones posts and photos, and the Rewind Button, which takes the user back in time and a freedom to delete pointless posts. The Apps with its information update feature is cool, updating activities automatically. The Activity Log and Info Boxes show information about the user that seldom changes.

So, explore your imagination virtually with the Facebook Timeline and don’t think this technological change as a work of a pathological criminal. Simply visit Facebook Timeline and try and experience its nuances. You never know you are sure to see a new identity of yourself.

Have a look at some creative Facebook Cover Photos for Profiles and Pages...

 

Image SEO a Part-n-Parcel of Social Media

“An image is worth a thousand thoughts…” and in social media, an illustration enhances and compliments the written content, and generates maximum readership and clicks for the brand.

A good image in the blog posts, articles and news releases do signal that an attempt is being made to enhance the content, even though search engines can’t read visual material. But, adding Meta data or tags that Google can read, optimizes the tags for search, and goes a long way to improve the Image Search Optimization.

 It has been studied that news items in Google News get searched and seen first if it is represented with an image. Likewise, a recent research revealed that 79% of media reporters believed that a good image with a news release increased its chances of being read. Blogs also get ranked best if it is complimented with a good visual element. 

A social media executive should make it mandatory to present their brand postings or blogs with original images that are creatively fresh and visually impactful. People love pictures - primarily because humans love things that provide a visual stimulation.  One can use Flickr images and indulge the mind of the audiences with interesting images that is sure to boost the social media impact for a said brand. 

To maximize image search optimization, a media executive can add the URL to that image in the description field and also tag the image, allowing the viewer to check out the blog posts and also generate maximum clicks as well. 

Importance of image in a Social Media platform:

• It can convey the brand’s message clearly.
• It can create brand’s business credibility.
• An association between the said product/service and the client can also be established.
• Lastly, it can stimulate the buyer for a purchase or response.

Images are an effective part of a Social Media Optimization Plan and are best complimented with meaningful words that communicate and create that quintessential IDEA.

Twitter and Optimize The Social Bond

Facebook is the reigning star of the virtual World and rules the social media scene, but twitter, the second cousin is catching up with a social ad spend of 39 percent.

Tweeting allows one to update themselves at a speed of a rumor. Armed with business-friendly features, this social medium equipped with brand pages has allowed businesses to take off beyond the borders of the personal profile, showcasing their sponsored posts at the top of the search results. Twitter pages can outsmart the face book with smart text and nicer tags. It is viral and offers the freedom in terms of customization and provides advertisers of the brands with a great deal of power by allowing them to control the look and feel of their page. This in turn has complimented the business and has established their brand’s identity.

Twitter with a word limit of 140 word count caters to a more matured crowd than the youthful pack, which swarms the face book arena. This social media is widely used by our Indian politicians to garner the highest voter impact during their election campaigns, for it generates the maximum buzz in matters of a heart beat. In fact the stupendous rise of Mr. Barrack Obama in the US race for President-ship can be contributed to the use of face book and twitter. Bollywood too is hooked on twittering and considers it the coolest way to connect themselves @ the speed of light with their overzealous fans. They get regular and minute by minute updates of their favorite star without a sweat.

With the twittering updates, the follower not only stands to be updated on current information of their loved STAR, but can also be on track with the recent trends and fads followed by the other glitterati. They in turn can also stand to garner sympathy waves when in a dilemma, which is seen in the case of Yuvraj Singh, the Indian cricket star, who twittered his well-being after the recent chemotherapy.

So, tweet and get twitted back for it’s a bite-sized social habit, which is hard to ignore with a huge fan following ratio.

Social Media - A Great Contributor To Your Business

A launch of a new product in the market is like the birth of a new born baby which brings hope, a dream of possibilities and is like the beginning of all things. But, it requires the much needed nutrition of the social media to grow and sustain in this big, progressive World Market.

A company’s product gets life and character when equipped with the right product marketer with great Social Media Marketing skills. Its various channels are a good way of increasing a company’s trustworthiness and goodwill with the target audience and will definitely give the said company an increased boost to its branding exercise. This virtual conversation between the companies (product) with their customers also results in great amount of credibility. This form of marketing is an inexpensive platform for organizations to implement into their marketing campaigns, which allows individual followers to “re-tweet” or “repost” comments made by the product being promoted. In fact, even small businesses have taken into social media in a big way to promote their products and have incorporated its many tools - Blog, Twitter, Facebook and Google+ YouTube into their marketing strategy for greater Social Media Optimization, which will positively turn their business tide to a positive direction.

Bollywood, the country’s biggest entertainment revenue generator has also followed this media bandwagon and are gung-ho about its ways of networking. Celebrities post personal pictures, express their views, chat and connect with their fans across the globe.  In fact, Shahrukh Khan’s mega production – Ra.One even thou didn’t hit the bulls eye in the box office, garnered enough moolah with its franchises and movie merchandises, which were widely featured across the map of the World with the right use of social media.

So, be passionate about social media and make your company’s product interesting and fun, and a winning player to reckon with in the virtual market.

Digital Marketing – Get a Vision of The Digital Web World

“Time is money”, but if consumers face a time crunch to shop than businesses that rely on them lose out on precious business profit margins. The Digital Marketing with the Internet boom came into existence just to en-cash on this very niche margin.

Internet friendly consumers are now pampered for choice and exposed to a range of products, which are all just a click of a button away - where buyers meet sellers in a virtual market space. Marketers, media agencies, ad networks, media tools providers and publishers have studied the emerging marketing trends and have seen the huge potential of brand building through web marketing. A potential enterprise can have a larger presence in this market space with the right banner advertising, search engine optimization (SEO), pay per click, email, RSS, voice broadcast, fax broadcast, blogging, pod-casting, video streams, wireless text messaging, and instant messaging.

Digital marketing also empowers a user to have unfettered communication with his contacts about the brand, enables them to interact with the brand’s promoter and allows the marketer to promote the brand in a contextually relevant publishing environment. Interactive widgets and gadget ads with integration to a user’s social networks are being pointed out as a tool that holds promise.

In India, print and TV ad spends are 40 times higher than digital marketing  but the scope for reaching a consumer using digital media have produced maximum search for products such as mobile phones and laptops. And, some of the successful brands, which have optimized their sales margin, are Puma, Pizza Hut and Pepsi.

Now, consumers don’t need to take out extra time to shop for a product, they just need to log on and buy it online.

Notable Points of Keyword Analysis

A reverent person had once said, “If you look for something hard enough you’ll find it”! Or would you want it even easier? Well, in today’s marketing scenario the search for a brand is simplified with the advent of keyword application.

This application is now aggressively used by the marketing and advertising team of Beehive Communication to boost their client’s brand’s sales and subsequently, its business growth. A brand gets its block-buster status by making use of the best keywords on social media through advertising programs such as Google's AdWords, which delivers advertising on Google's sites. Beehive Communication uses keyword research and analysis process to get most convertible and effective keywords. There are over 100 websites dedicated to promoting a brand, which nurtures on an organized and updated information. This in turn creates a buzz and improves the brand’s website's search engine positions and garners more targeted visitors on its pages. Beehive communication uses the most effective search engine optimization campaigns for their brand’s website to make them improve in growing in search engines and achieve more leads.

The keyword search need not be based on descriptive text only; it can also be of photo image in nature. Nowadays, optimizing images are becoming more and more important in SEO (Search Engine Optimization) for websites and can be a lost opportunity for better rankings. In keyword advertising, advertisers select keywords and phrases which they think will be a good match, and pay for ad placement when these terms come up. Many companies have a payment system which is based on how many people click on the ads, with a set fee for each click based on the keyword itself. Choosing keywords can be challenging. A basic keyword like “gift” is often too generic, for example, in addition to being something which numerous companies are competing for, making it hard to buy in.  In one form of keyword advertising, the ads are linked to terms someone types into a search box. When someone searches for “Birthday Gift,” for example, ads for companies which sell gifts or luxury items such as this would be displayed on the page of search results. Keyword application shows businesses how to assess, build, track and monitor their online status. And thus Beehive communication uses the most effective way of keyword application to achieve great success.

A brand is a sure winner with an effective use of the keyword application that alleviates the website’s traffic road block, and is the main source for optimizing its rankings.

Beehive Communication Is Where The BUZZ Is!

Products get branded in a new Avatar via our specialized digital solutions.

Is your product looking out for the right buzz? Well, your search ends here with – Beehive Communications - Beedigital, a digital hub that thrives on the Wisdom of the Bees. We create strategic and innovative digital solutions for your product across all media and channels.

A honey bee hive – yes, you heard it right that’s our role model, which is bounded together by a common goal to work tirelessly in unison for their Queen Bee and that priceless nectar, so is our company’s philosophy that runs on a single minded mission to make the quintessential brand’s overall promotional exercise a virtual success.

We excel in creating engaging content, designing websites, mobile apps, videos, games and developing social media platforms that work and breathes life to a product’s longevity in the consumer market. And, complementing this is our team of highly skilled and intellectually engaged workforce, who make a beeline to resolve the company’s evolving needs and marketing expansion plans.

At Beehive Communications, we offer sound advice across the board: creative, ongoing development, usability, and optimization, and never stop at exploring and applying the latest technology with a sole contention to enhance the sales drive of your product. When you connect with us, be assured your business or brand campaign is sure to make a deeper connection with its audience.

Check out our current star brands:

• Malaysia Tourism
• Star Cruises
• Vijay Sales
• Shiro
• Hard Rock Café
• Jockey

And still pollinating promotional ideas for many more products.

Beehive Communications are the brand-keepers, who will tap 200 hundred odd ideation flowers to make one drop of a success story out of your brand.

Beehive Communications - An Advertisement and Marketing Company

Beehive Communications Pvt. Ltd. - an advertisement and marketing company (ad- agency) located in Mumbai, Delhi and Bangalore. Beehive Communications is one of the good and reputed company in India. He who played good role in maintaining its reputation is Mr. B Sanjit Shastri, the CEO of Beehive Communications Pvt Ltd.

We are a 7-year young, full service brand contact agency, headquartered in Mumbai, with branches in New Delhi and Bangalore. Networked with strategically located representative offices, we have the entire country covered. Operational alliances also enable us reach the Asian sub-continent and Australia.

Core to our offerings are creative, media, research, PR and BTL services. In a dynamically changing business paradigm, innovative thinking, backed by insightful creative and a strategic mix of services, ensure our client's brands retain mindshare at affordable cost and enviable turnaround timelines.

Insight driven thinking and the ability to activate non-traditional solutions enables us fulfill our clients' business objectives, enjoy long term relationships, and generate great referrals for new business acquisition.

Our teams are young, fired up and encouraged to share innovative ideas and solutions.

All of which has resulted in virtually zero client losses and a growth in business acquisitions from direct competitors.

Beehive Communications is the place where clients will see long-term results and experience long term success.